In 2010, we met in New York. We both work like crazy for major fashion companies. While we love the frenetic pace of the city, we escape whenever possible to Fire Island, Cape Cod, or Oyster Bay with friends.

Back in Europe in 2017, an idea began to germinate: to import the chic and relaxed style of the East Coast to France, but we weren't yet ready to take the leap into entrepreneurship.

7 years and 2 children later, we want to slow down and find fun in what we do by bringing to life this idea that has been with us for a long time: to create a brand that embodies this relaxed, chic and carefree lifestyle.

One of us puts his suit away in the closet to focus on The Yookies, an accessories brand that evokes the sea, vacations, harborside cafes, and the lobsters caught by our friend Yvon.

The Yookies spirit is all about having a touch of carefree fun and one foot on vacation all year round!

L&C

With The Yookies, every day is a getaway, a moment of relaxation, an opportunity to feel good while remaining elegant and relaxed.

It's more than a brand, it's a way of life.

Our first product: The belt in a holiday/weekend spirit....

...Soon followed by other accessories.